JLG Industries, Inc., an Oshkosh Corporation company [NYSE: OSK], announced that it has re-branded its comprehensive offering of services under a single name, Ground Support. Ground Support will become the new umbrella brand for JLG’s parts, training, used equipment sales, reconditioning, repair and maintenance services, financing and technical support services.
“JLG has invested significant time and resources during the past several years developing services and product offerings that our customers need to keep them productive every day,” said Craig Paylor, JLG president. “Those efforts have resulted in the most comprehensive, global aftermarket and financial services package in the industry, so the time was right for this new brand to reflect the full scope of what we bring to our customers <dash> everything on the ground to keep you in the air. We believe that Ground Support is more than a new brand, it’s a unifying concept for all JLG team members in how we treat our customers. We will do whatever it takes to keep you working. Whether its quality financial assistance, repairing and reconditioning of equipment, responsive field service and training or convenient online parts ordering, I’m confident that our customers can see the evidence of that.”
The re-branding of all of JLG’s non-new machine products and services will result in the renaming of several JLG service offerings.
Ground Support also includes JLG’s call centers, which assist customers with technical issues. JLG is expanding its technical call center support by more than 50 percent, and has more enhancements coming later in 2008. JLG’s call centers also provide parts assistance and new equipment inside sales to help customers get the right parts and products easily.
JLG has enhanced many of its Ground Support services by providing a robust and comprehensive suite of electronic and online solutions. This suite of offerings allows customers to process parts and service transactions at reduced costs, with improved accuracy and in a timelier manner versus corresponding manual processing.