SherrillTree announced an investment by Generation Equity Investors (GEI). Still running the show, Tobe Sherrill, CEO, said this chapter in the book of SherrillTree is little different from the evolution of the business past. From its humble beginnings as an independent firm in lawn and garden hardware since 1960, to a retailer of tree care machinery in the 80s and 90s, to a supplier of arborist gear in alliance with Vermeer Manufacturing, SherrillTree has deep roots in an industry that has nowhere to grow but up.
“This is an exciting time for our company,” said Sherrill. “GEI brings a tremendous amount of experience that will help grow the company while allowing me to focus on what I do best and enjoy the most <dash> helping to discover and improve products for the arboriculture industry. I very much look forward to being a part of every stage of SherrillTree’s future successes.”
“We are excited to be a part of the Sherrill team,” said Gary Furst of GEI. “Sherrill is the leading catalog and wholesale supplier for the arborist trade. The company has demonstrated consistent top- and bottom-line growth under the capable leadership of Tobe Sherrill and SherrillTree’s President, Alma Hill, through product innovation, incredible service and unique programs that support its customers and its industry. We are energized to help realize the company’s potential over the coming years.”