Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation (NYSE:TEX), announced that Siva Balakrishnan has been appointed to the new position of vice president and general manager of Global Services. Balakrishnan will report directly to Tim Ford, president of Terex AWP.
Balakrishnan will be responsible for creating Terex AWP corporate strategy, defining and driving the value proposition and creating the delivery model for services on a global basis.
“The industry experience Siva possesses in equipment operations and services will provide our corporation with valuable knowledge,” said Mr. Ford. “We are looking forward to experiencing Siva’s vision for our parts and used equipment groups.”
Balakrishnan’s responsibilities also include leading the Genie Industries parts business, refurbishment and rebuilding businesses including Phoenix Equipment (the recently acquired refurbishment company in Waco, Texas), as well as the Genie used equipment business. Balakrishnan will have direct profit and loss responsibility for these operations in North America, and strategic oversight for services globally.
“I’m delighted to say I’m a part of the Terex AWP family and tradition,” explained Balakrishnan. “The parts, refurbishment/rebuilding and used equipment groups are in an excellent position for potential growth and I’m eager to assist with their development and success.”
Prior to joining Terex AWP, Balakrishnan spent 14 years at General Electric in various positions around the world. Most recently, he was the senior vice president of operations for GE’s Trailer Fleet Services business in Wayne, Penn. Balakrishnan began his GE career with the GE Corporate Audit Staff and later worked on assignments in Asia and the United States. Before his time with GE, he served as a Business Analyst with Tata Consultancy Services in Chennai, India.
Balakrishnan obtained a bachelor’s degree in finance and accounting from the University of Madras in Chennai, India and a master’s of business administration from the Xavier Institute of Management in Bhubaneswar, India. Balakrishnan also attained a dual master’s from Drexel University in Pennsylvania in finance and management information systems.