The Tree Care Industry Association (TCIA) announced the election of Kevin Caldwell, president of Caldwell Tree Care in Roswell, Ga., to the TCIA board of directors. Caldwell was installed to a three-year term at the annual TCIA Winter Management Conference in The Bahamas. TCIA’s Board is elected by the members to set policy and the strategic direction of the association.
“TCIA is fortunate to be able to attract volunteer leadership of the caliber that Kevin represents. He is our first Grassroots Champion Award recipient, understanding the critical need of associations to have a voice for their industry. Operating a very successful company, Kevin’s leadership, entrepreneurship, and service through multiple industry associations is just the addition to our strategic board that we needed.”
A native of Marietta, Ga., Caldwell graduated from the University of Georgia in December 1987 with a degree in political science. Always an entrepreneur, he created several businesses during college, including lawn maintenance and sprinkler system installation enterprises. His initial career goal was not the green industry, however, but his dream of becoming a pilot for the United States Air Force was not to be realized. He was honorably discharged after serving three years in the Air Force ROTC program.
After graduation, Caldwell took a sales and marketing job with TruGreen, moving quickly from telemarketing manager to commercial sales. In April 1991, he moved into arboriculture when he went to work for Arborguard Tree Specialists. In September 1993, he founded Caldwell Landscape Company, which became Caldwell Tree Care in 1997.
Caldwell’s mission for his company – to provide professional and customer-centered work – demands a heavy emphasis on employee training and education. An ISA certified arborist himself since 1992, he believes ongoing education is a must to keep employees current with today’s standards. The company has Certified Treecare Safety Professionals (CTSP), Certified Pesticide Applicators and ISA Certified Arborists on staff. In 2007, Caldwell Tree Care became Accredited by TCIA, the nation’s only program to help consumers find tree care companies that have been inspected and accredited based on: adherence to industry standards for quality and safety; maintenance of trained, professional staff; and dedication to ethics and quality in business practices.During his last 20 plus years in the green industry, Caldwell has served on the board of directors of Metro Atlanta Landscape and Turf Association (MALTA), Georgia Urban Forest Council (GUFC), and Georgia Turfgrass Association (GTA). In April 2002, Caldwell was appointed to the Roswell Design Review Board, a local board that over sees development in the city.