Home > Product News > D.M.insite and Sage ERP X3 team up to bring A.M. Leonard a high-performing e-commerce solution
D.M.insite, a company that specializes in developing and delivering e-commerce Software as a Service (SaaS) for retail and mail order catalog companies across the nation, announced that it has launched a new e-commerce Web site for A.M. Leonard that includes a back office software integration with Sage ERP X3.

D.M.insite and Sage ERP X3 team up to bring A.M. Leonard a high-performing e-commerce solution

D.M.insite, a company that specializes in developing and delivering e-commerce Software as a Service (SaaS) for retail and mail order catalog companies across the nation, announced that it has launched a new e-commerce Web site for A.M. Leonard that includes a back office software integration with Sage ERP X3.


A.M. Leonard first introduced Sage ERP X3 into its operations in early 2007. The system, which offers first-class integrated functionality for finance, sales, CRM, inventory management, purchasing and manufacturing, proved instrumental in facilitating seamless real-time tracking of orders from entry into the system through to final delivery.


To extend its operating efficiencies and capabilities even further, A.M. Leonard set out to find a new e-commerce platform provider. A.M. Leonard engaged D.M.insite in late 2009 with a critical objective of implementing a newly designed, top-performing e-commerce Web site that fully integrated with its new backend ERP system. Through a strategic introduction from A.M. Leonard, engineers from D.M.insite and Sage immediately began collaborating on a comprehensive connectivity and data integration strategy between Sage ERP X3 and the D.M.insite Mercury Platform.


“Integration with our new backend ERP system was a critical part of our new e-commerce Web site strategy,” said Gregory Stephens, president of A.M. Leonard. “Having smooth integration with our in-house management system allowed us to take online ordering to an all-new level. We no longer have to hand-enter hundreds of daily Web site orders into our fulfillment, warehouse and order management systems. That’s especially exciting for our customers who can now get an even better service and faster order response when ordering from us.”


At the core of A.M. Leonard’s Web site upgrade was the desire to make it easier and a much better experience for customers to order online. That meant every connection from www.amleo.com to existing internal business systems had to work both within the e-commerce application and throughout the company. The connectivity had to be easy to maintain and not require ongoing deployments or mending with every technical change.


“Delivering an exceptional customer experience, both for A.M. Leonard and for their online customers, is a key goal for Sage. We recognized that a smooth integration with the Sage ERP X3 software was a critical part of A.M. Leonard’s e-commerce platform deployment, and we were committed to taking all the necessary steps to make that process as seamless as possible for them,” said Alex Attal, General Manager for Sage ERP X3 at Sage. “Working in partnership with D.M.insite has allowed us to create a standardized development and integration toolset that facilitates quick and hassle-free integration with our software. The result is a reliable, resilient and adaptable real-time data flow between the e-commerce and ERP software applications.”


www.amleo.com features an all new site design and navigation coupled with textbook data integration that is a showcase for a high performing e-commerce solution.


Real-time site inventory that provides shoppers with accurate inventory of items, plus gives A.M. Leonard the ability to track and trace inventory and other items to remain compliant and competitive


Customers have access to see a complete history of all the orders—both online and offline—placed with A.M. Leonard


Business processing efficiencies through the elimination of data entry of hundreds of daily online orders for fulfillment and inventory management


Dynamically updated site navigation based on product categorization, which makes it a cinch to highlight featured categories, such as the A.M. Leonard Brand Tools


Merchandising specifically designed for the business shopper, such as single-page entry for multiple product purchases


Site navigation and features that make it easier for customers to find what they want fast and place orders quickly and effortlessly


“Providing A.M. Leonard with an e-commerce platform solution that allows them to concentrate on serving their customers and not the manual entry of orders removes an enormous obstacle for their future growth,” said Larry Kavanagh, CEO of D.M.insite. “I’m grateful to A.M. Leonard for the introduction to Sage ERP X3. The successful integration of our two products is an outstanding e-commerce solution offering that not only positions A.M. Leonard well to skyrocket their online business, it’s a fully integrated e-commerce and ERP solution that will benefit many mid-to-large multichannel merchants in the industry.”

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