Husqvarna and WebVisible announced Feb. 16 an exclusive partnership for online search advertising that will increase the online visibility of the manufacturer and its dealer partners throughout the country — and drive sales for more than 5,000 Husqvarna dealers nationwide.
Husqvarna (www.Husqvarna.com) will make available WebVisible’s award-winning Geneva Technology Platform and associated services to participating dealers through its co-marketing program. For dealers, WebVisible (www.WebVisible.com) will create online campaigns and place ads across networks and search engines such as Google, Yahoo and Bing — helping local dealers reach millions of potential customers.
“Search engines are now the No. 1 resource for consumers looking for products, and this partnership will help participating dealers capture those new customers and increase sales,” said Mike Lewis, Husqvarna’s E-Business manager. “WebVisible has the best combination of technology and services to provide a low-effort, high-visibility online marketing channel for our dealers. And the company is committed to being a resource not only for us as a manufacturer, but also for every individual dealer who wants to participate in the program. We expect the use of online marketing by our dealers to increase by about 200 percent as a result of this new program.”
WebVisible’s platform is completely scalable for Husqvarna’s online marketing needs. In addition, WebVisible has dedicated an account management team to walk dealers through the sign-on process and the activation of dealer Landing Pages, to provide a thorough campaign analysis to ensure maximum performance against budget, and to remain available to dealers whenever they need assistance. Each participating dealer will receive online access to detailed reports about how their campaigns are doing, how many customers visited their sites, who called, how many printed a map, and more. Husqvarna will be able to see these results in aggregate across all participating dealers and ensure their brand standards are being met.
“The combination of strict brand controls and flexible local offers will help cultivate Husqvarna’s brand nationally and generate local business for individual dealers,” said Natalie Tarpinian, WebVisible’s vice president of national sales. “We’re essentially becoming an extension of their marketing department — it’s our job to make sure individual dealers get as much value as possible, and to ensure this type of marketing program functions efficiently for all parties. Any company with a broad distribution network can use WebVisible’s platform to enhance their own advertising reach and increase sales.”
WebVisible and Husqvarna are co-hosting webinars for dealers to give a technology demonstration, explain the value of WebVisible’s services, and instructions to get started. For details about the webinars, call (800) 350-5861 or visit www.husqvarna.pro.