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Effective Jan. 1, 2013, Husqvarna Group has decided to divide the business unit "Sales and Service Europe & Asia/Pacific" into two new business units – "Sales and Service Europe," and "Sales and Service Asia/Pacific."

Changes in Husqvarna Group management announced

Effective Jan. 1, 2013, Husqvarna Group has decided to divide the business unit “Sales and Service Europe & Asia/Pacific” into two new business units – “Sales and Service Europe,” and “Sales and Service Asia/Pacific.” Frida Norrbom Sams has been appointed Executive Vice President, Head of Sales and Service Europe, and will become a new member of Husqvarna Group management.


The change will enable further concentrated efforts in the European region, while at the same time putting a stronger focus on the growing markets in the Asia/Pacific region.


The change will not imply any changes in the external financial reporting (i.e. Results will still be reported for the current business area Europe & Asia/Pacific).


Frida Norrbom Sams joined Husqvarna in 2011 and has broad experience from sales and business leadership on a global and a European level, as well as in the Nordic region. Most recently, she held the position as Vice President for the Nordic and Baltic regions within Sales and Service Europe & Asia/Pacific.


“Frida has deep knowledge of the different markets where we operate, which make her ideal for driving sales in the European region,” said Hans Linnarson, president and CEO of Husqvarna Group, who will also serve as Acting Head of Sales and Service Asia/Pacific.

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