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Show Preview: GIE+EXPO 2016

GIE+EXPO is the green industry’s largest trade show. 2015 was the biggest show yet, and this year is shaping up to bring even more innovations, ideas and networking. GIE+EXPO features:

  • 20-acre Outdoor Demonstration Area, within easy walking distance of the indoor exhibits.
  • Over 750 exhibits and a New Products Showcase make these prestigious shows an exceptionally efficient, productive marketplace. See outdoor power equipment, along with products for landscapes, gardens, outdoor leisure, hardscapes and light construction.
  • Education and training for all industry segments

GIE+EXPO’s 2016 dates are Wednesday, Oct. 19 (Dealer Day) and Oct. 20-21 for all industry participants. The annual event is sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS) and National Association of Landscape Professionals (NALP). HNA is sponsored by the Interlocking Concrete Pavement Institute (ICPI).

“This show brings together such a wide variety of industry stakeholders and provides a rare opportunity to view the latest and greatest product innovations – all under one roof,” said Mark Johansen, director of marketing, Kohler Engines. “We’ve participated from the very beginning and will be expanding our booth as part of our ongoing commitment to engage attendees in unique and memorable ways.”

After maxing out its space in the South Wing last year, Hardscape North America will move to the North Wing to allow for its continued growth. Admission to the hardscape exhibits – both indoors and out – is included with GIE+EXPO registration. This co-location gives landscape professionals the opportunity to see a wide range of related new products and explore ways to tap into the growing hardscape market. In addition, a $25 upgrade will give landscape pros access to live hardscape demos, which will feature a continuous build for the first time.

In addition, you are invited to attend HNA’s Thursday morning keynote featuring Papa John’s Pizza founder and CEO John Schnatter. Also, back by popular demand the GIE+EXPO Workshops will feature nine sessions to help landscape pros grow their businesses. This year’s lineup will include a hardscape session, “Secrets Every Contractor Ought to Know About the Hardscape Business,” which includes admission to the hardscape demos. Other workshops, which are sponsored by the National Association of Landscape Professionals, include topics such as marketing strategies, how to increase business with QuickBooks, coaching and managing employees to improve performance and avoidable mistakes that can affect your profits.


2016 GIE+EXPO Workshops


Thursday, October 20

Opening Keynote: John Schnatter, Founder and CEO, Papa John’s

Fee: $15 donation, which will benefit The Louisville Zoo

Sponsored by Hardscape North America

The Papa John’s pizza business was founded in 1983 when “Papa” John Schnatter knocked out a broom closet in the back of his father’s tavern in Jeffersonville, Indiana. He then sold his 1971 Z28 Camaro to purchase $1,600 worth of used pizza equipment and began selling pizzas to the tavern’s customers out of the converted closet. His pizzas proved so popular that one year later he was able to move into an adjoining space. In 2009, Schnatter got the Camaro back by contacting the family that he sold the car to in 1983. Today, the company is the third largest take-out and pizza delivery restaurant chain in the world with headquarters in Jeffersontown, Kentucky, near Louisville.


Hardscape Workshop: Secrets Every Contractor Ought to Know About the Hardscape Business

Frank Gandora, President, Creative Hardscape Company


NALP Workshop 1: 50 Shades of Gray – Identifying, Clarifying, and Choosing Marketing Strategies that Work

Kent Kohn, Pro-Motion Consulting Inc., National Association of Landscape Professional consultant


NALP Workshop 2: 5 Steps to Increasing Your Profitability with QuickBooks

Monica Muir, Muir & Associates, LLC, National Association of Landscape Professionals consultant



Friday, October 21

NALP Workshop 3: How Not to Sell Your Business

Ron Edmonds, Principium Group, National Association of Landscape Professionals consultant


NALP Workshop 4: Coach, Evaluate, and Manage Your Employees the Right Way – They Will Give You the Results Your Company Needs to Go to the Next Level!

Steve Cesare, The Harvest Group, National Association of Landscape Professionals consultant


NALP Workshop 5: Building Your Proposal the from Ground Up

Richard Arlington, of Rich Arlington & Associates, National Association of Landscape Professionals consultant


NALP Workshop 6: Make More Profits, Create More Free Time, and Grow Your Landscape Business Organically by Avoiding These Three Massive Mistakes

Domenic Chiarella, 7 of 7 BEST Business and Life Strategies, LLC, National Association of Landscape Professionals consultant


NALP Workshop 7: 10 Things Every Land Care Operator Needs to Know About Financial Statements

Dan Gordon, Turfbooks.com, National Association of Landscape Professionals consultant


NALP Workshop 8: Optimize Your Cash Flow and Get Paid Faster

David Tulkin, Fundbox, National Association of Landscape Professionals consultant


Registration in advance is required. NALP Workshops: $85; Hardscape Workshop: $50; Opening Keynote: $15 (to benefit the Louisville Zoo). Those who register for the Hardscape Workshop listed above will also be admitted free to the technique demos in the HNA Outdoor Arena tent. See below. Those who only want to attend the HNA Demonstrations and tradeshow can upgrade their registration for $25 to include all the following demos. Register for all sessions online at www.gie-expo.com.



UTV University

The inaugural lineup of UTV University presentations at GIE+EXPO will feature proven powersports dealer training specialists and a roundtable discussion about the state of the UTV industry. The sessions will be held the first day of the show, October 19.

“Adding education for UTV dealers makes sense because GIE+EXPO is the mega marketplace for every segment of the outdoor power equipment industry including UTV manufacturers,” said Kris Kiser, president and CEO of OPEI. “GIE+EXPO has grown significantly, and is the largest home to showcase the utility products.”


Wednesday, October 19


9 a.m. — Using Processes to Guide – Not Control – UTV Sales at Your Dealership

Mark Mooney, principal, Mark Mooney Powersports Consulting

Dealerships large and small can learn how to work from a process on the sales floor, while at the same time tailoring their approach to the individual needs of the UTV customer.


10 a.m. — How Merchandising UTVs on Your Showroom Floor Properly Can Grow Your Parts and Accessory Sales

Jennifer Robison, national retail specialist & visual merchandising coordinator, Tucker Rocky Distributing

If you’ve ever wondered why you’re not selling more accessories and generating more lines on your ticket, Jennifer will provide an exhaustive list of tips that can be enacted upon immediately to drive profit to your parts and accessories department.


11 a.m. — Following the UTV Profit Tree From Sales to Service

Ty Bello, VP sales & marketing, American Landmaster

Industry veteran Ty Bello will get dealers fired up in a myriad of ways with his effective speaking approach. He’ll walk dealers through all aspects of the store and show how the sale of a UTV can lead to profits in all of them.


Noon — Roundtable Discussion with UTV Manufacturers and Industry Leaders (includes lunch)

Hosted by Dave McMahon, editor in chief, Powersports Business magazine

Will take an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders.


1:30 – 3 p.m. Dealer “Kick-Off” Keynote: Selling Across Generations: Specific Actions That Drive Sales With Each Generation

Jason Dorsey, The Gen Y Guy®

Knowing how to sell to each generation at the same time – and seeing the research to prove it – means the difference between fast growth and potentially millions in lost sales. Bestselling author Jason Dorsey will expose new generational truths based on his latest research that will change how you think about selling to each generation at the same time. This presentation delivers sales results through ready-to-use actions and unexpected insights that work with each generation. Sponsored by Gravely & STIHL


UTV University is free with trade show registration, but pre-registration is required. Registration for GIE+EXPO is $15 by September 8, $30 September 9 – October 16, and $60 thereafter. For information or to register, visit www.gie-expo.com.



LANDSCAPES 2016, the largest educational event in the landscape industry, will be back in Louisville, Kentucky, October, 19-21. LANDSCAPES is hosted by the National Association of Landscape Professionals (NALP) and is produced in conjunction with GIE+EXPO and Hardscapes North America.

This year’s convention will feature more than 40 sessions, presented in six different learning formats including town hall meetings; deep-dive workshops; lightning-round sessions; facilitated roundtable discussions; and power sessions. NALP members can also schedule one-on-one 75-minute business consultations with leading business owners who are part of the association’s Trailblazer program.

New this year, instead of one keynote session to open the conference, there will be three “power sessions” each morning that will feature the most in-demand experts.

Education will be delivered in six tracks this year including: leadership; business management; operations; human resources; sales and marketing; and safety and technical.

“Our education line-up delivers vital education for every career position in the industry,” said Sabeena Hickman, CAE, NALP CEO. “When you add-in networking with national experts and the peer learning, it really is a must-attend event.”

LANDSCAPES registration also includes registration to GIE+EXPO, the nation’s largest landscape industry equipment expo.

LANDSCAPES 2016 is approved for Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. PGMS and HNA educational programs also qualify toward recertification.

The Power Sessions Thought Leaders are as follows:

  • Dan Ariens, chairman and CEO, The Ariens Group
  • Judy Guido, president, Guido and Associates
  • Marty Grunder, Marty Grunder!
  • Jeff Hoffman, ColorJar
  • Gene Marks, Marks Group PC
  • Sheldon Yellen, CEO, Belfor


For more information about LANDSCAPES 2016, visit landscapesconvention.org.


For more GIE+EXPO 2016 show preview coverage, please see the September 2016 issue of Landscape and Irrigation magazine.

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