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Arborjet announces new product marketing manager

Arborjet Inc. announced that Dave Estey joined the company as product marketing manager. In this role, Estey will be responsible for positioning Arborjet’s products in the marketplace, executing strong go-to-market campaigns and managing product lifecycles.

“As our dedicated R&D team continues to develop innovative and industry-leading products, we need strong talent to drive our product strategy, and we are confident that Dave will deliver on that front,” said Russ Davis, president and chief operating officer of Arborjet. “Dave’s impressive marketing background will serve him well in his new role at Arborjet, and we are pleased to welcome him to our team.”

“Growing up on my family farm in rural Vermont was what first sparked my appreciation for the trees, plants and natural world around us,” said Estey. “I’m excited to join Arborjet in its important mission to chart a course for tree and plant healthcare, and I look forward to working with our impressive R&D team to continue building the company as the authoritative voice in this industry.”

Prior to his role at Arborjet, Estey worked as director of product for national marketing agency Propel Marketing, now ThriveHive, and was a senior content strategist at C-4 Analytics, a digital marketing services company. He holds a BA in communications with a minor in writing from Colby-Sawyer College in New London, NH.

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